Big business helps save the environment , but it's misleading bollocks.

I had a parcel delivered from Ikea this week and the advance delivery e mail stated -

Choosing to have your parcel delivered to a DPD Pickup Point, can reduce CO2 emissions per parcel by 63%

That sounds on the face of it a superb idea, until you read the small - much smaller - print...

The 63% saving applies if you collect the parcel on foot or by cycle. We base our CO2 savings on an average calculation (developed with Ecofys - a leading consultancy in energy efficiency) and take into account all stages of the final mile delivery.

So it is promoting something that is absolute bollocks.

It is misleading and confusing.

I am nearly 70.

It is raining out and has done so for week after week.

I rarely go out and when I do I use my car - and only basically visit local Aldi, Lidl etc. - and I have not ridden a bike in decades. I most certainly do not expect to order 'on line' and in this case, it was heavy garden chairs and several thousand tea lights - and the very thought of collecting them by hand or on a bike is just so off the mark it makes a joke out of the whole thing. It's quite pathetic.

This is a business trying to look good in the publics eye - look how good they are at trying to save the planet when nothing is further from the truth. This is all about saving money while doing less work and making me collect in the assumption this will save the planet - but when you read the small print, it clearly is just a con.

My staff when I showed them instantly said

"How can it save emissions as you drive to collect these heavy packages and do not cycle or walk - it's why you were having them delivered in the first place and if we all drove to collect, whereas ONE DELIVERY VAN compared to dozens of cars - then the emissions GO UP and NOT DOWN. What a crock of shit. "

Thankyou Woody

Chris my electrician neighbour said - ' Well that's just typical of big business. Hiding the reality in the small print while promoting a somewhat misleading truth in the head lines. Just another deceitful corporate giant misleading the public."

and a guest staying who I showed this to stated - " What do you expect John. Big business has us all over a barrel and they will never take responsibility or really care about anything other than making money and any sign they are doing something for the betterment of the planet or the people is usually always a con, a lie, a manipulation and we, the suckers, fall for it. Well done on checking the small print on this to share this con with your readers."

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